The Management Style Of Zappos - 917 Words

Organizations around the globe must consider the management style that works best for their organization. This includes organizations in the private sector as well as the public sector. Many factors are considered as an organization chooses its management style. Holacracy, the management style discussed in this paper, is a unique style that organizations can consider. In researching this, there was numerous organizations that chose to implement this management style. One of the larger organizations to implement holacracy management style is Zappos. Zappos is an online retail company owned by Amazon that employed 1,503 employees at the time of holacracy implementation, (Feloni, 2015). The CEO, Tony Hsieh was the catalyst for this†¦show more content†¦(Silverman, 2015). Mr. Hsieh believes it could take up to five years to complete the transition. An interesting note, the â€Å"Downtown Project, a $350 million Las Vegas urban-renewal project backed by Mr. Hsieh, dropped most a spects of Holacracy last year after training dozens of employees. It was a distraction amid the project s struggles, including a round of layoffs, employees say†, (Silverman, 2015) The training component Zappos implemented for the transition to holacracy consisted of a three-day training session for staff to learn how they move from titles to roles and responsibilities. The training was helpful in that it explained meeting structures that set out the tasks that each employee would be responsible for and what role they play within the company. Even with the training some employees still came out confused and not clear on their roles. With the fact that some still struggled to understand their roles and responsibility it was difficult for them to understand what they were accountable for. Those that could understand their roles and responsibilities had a clearer understanding of what they were accountable for. Many of the â€Å"day-to-day routines were thrown into doubt†, and added to the confusion, even after hours of training, (Silverman, 2015). This doubt lead to poor decision making, deadlines not being met and no clear picture of who should come in and address the shortcomings. Mr. Hsieh was not discouraged with the progress ofShow MoreRelatedTop Qualities That Make A Great Leader1364 Words   |  6 Pages and Tony Hsieh, CEO of Zappos, is no exception, although he particularly excels at â€Å"commitment† and â€Å"inspire.† Zappos has made multiple appearances on â€Å"Best Places to Work† lists and is famous for its unique culture. Hsieh says that company culture is his primary focus as CEO, and he only hires those who fit into the culture. Hsieh is so committed to creating positive culture that Zappos offers new hires $2000 to leave after orientation if they do not feel like Zappos is for them (Reiss, 2010)Read MoreZappos : A Unique Culture1194 Words   |  5 PagesZappos was founded by Nick Swinmurn in 1999. The co mpany was originally called ShoeSite. Later in 1999, Swinmurn recruited Tony Hseih and Alfred Lin as investors in the company. The company’s name was later changed to Zappos, and Tony Hseih became co-CEO with Nick Swinmurm.[1] The goal of Zappos was to meet the demands of customers by offering great selections in sizes, brands and colors. In meeting the demands of its customers by ensuring that all aspects of the company, including culture, customerRead MoreZappos Leadership Style1550 Words   |  7 PagesAssignment 3 Part 1: Leadership Style: How Are Leaders Leading in the 21st Century BUS520- Leadership and Organizational Behavior December 03, 2014 Introduction Everyone loves a good pair of shoes! Well, Zappos.com has a plethora of shoes. Their CEO had a vision to build a business no one else was doing, which inspired the online shoe store. Millions of customer’s know about Zappos. Zappos provides quick and solid service. Zappos is compliant with current technology and up on to dateRead MoreFinal Project One. The Specialized Online Retail Store,1161 Words   |  5 PagesFinal Project One The specialized online retail store, Zappos, was established over eighteen years ago. The founder, Nick Swinmurn, created Zappos.com after he spent an unsuccessful day shopping for shoes both in store and online. Nick’s irritation and annoyance of his shopping experience prompted him to focus on creating an online shoe store that offered a large selection of shoes, as well as providing great customer service. Since launching Zappos.com, the company has seen enormous progressionRead MoreOnline Shopping Is A Growing Trend979 Words   |  4 Pagesfor the busy people in the world. Whether its grocery shopping or clothing, you can buy it online without hassle. Zappos is an online clothing and shoe company that has shown great progression from when they began. Zappos CEO Tony Hsieh, has run his company with an approach to serve products in the finest timely manner and with great service. On his quest to rise to the top, can Zappos CEO continue with the same mentality he has had wit h the company since the beginning? Tony Hsieh demonstrates aRead MoreStarbucks Company : A Successful Internet Distributor Of All Things From Shoes1491 Words   |  6 PagesZappos!.com company is a very successful Internet distributor of all things from shoes (every type and need), apparel (Casual and sporting), jewelry, etc. with sizes to fit babies to adults. It was born from a need of Nick Swinmurn (Zappos founder) was searching the malls for a certain shoe and was unable to find the right size, color, or style in any of the shops. He searched on the internet and still could not find any site that carried the shoe in stock. So in 1999, with anything being possibleRead MoreCustomer Service Representatives1622 Words   |  7 PagesZappos Case Study Executive Summary This case study analysis is based on the 2009 case study from Stanford Graduate School of Business titled Zappos.com: Developing a supply chain to deliver WOW! It begins with the general overview of the background, philosophies and current problems faced by Zappos. This is followed by a hierarchal ranking of the four major presenting problems for the company, which are: maintaining the â€Å"wow† image without overspending, inventory management/distribution problemsRead MoreDifference Between Classical And Classical Management Essay1561 Words   |  7 Pages â€Å"Management is defined as the pursuit of organizational goals efficiently and effectively.†(Kinicki). Depending on who you ask or where you read, the history of business began anywhere from a couple hundred years ago to well before the Common Era. Most may claim that the written most common history of management began in 1890 with the Scientific Management Theory (McNamara). As we move toward present time, more theories have been formed that helped create management structures and one that hasRead MoreCase Analysis : Zappos Company1345 Words   |  6 PagesCase Summary Zappos was founded in 1998 by Nick Swinmurn, who was frustrated with the selection of shoe styles, sizes and colors in stores. As the Internet usage was booming during this time, he had the idea of having a website that would sell shoes online. Swinmurn convinced Tony Hsieh and Alfred Lin to invest in this venture as he talked about the $40 billion shoe market in the U.S. alone. Throughout the years Zappos increased its customer base tremendously although it experienced some obstaclesRead MoreThe American Workforce Today : The New Age Of Innovation And Technology Essay1217 Words   |  5 Pagesgreat advancement of societies around the world. This system of management has provided structure for great opportunity, but with technology advancing faster every day in a modern world hungry for innovation and efficiency, a change might be something worth considering. In today’s modern world, the Internet and big data systems are becoming increasingly popular and complex. It is now essential that organizations adapt their management structures to thrive in this new age of innovation and technology

Post Traumatic Stress Disorder Post Vietnam War - 1945 Words

It is common knowledge that with every war, there always comes casualties. Soldiers can lose an arm or a leg, or even their life when they go to war. Unfortunately soldiers can even lose their minds because of war. Specifically, this research paper will focus on PTSD, or in other words: post traumatic stress disorder. PTSD has shown up as a factor from many wars, but for some reason, one war in particular stands out from all others regarding the the PTSD numbers. It is called the Vietnam War. The Vietnam War (1956-1975) was part of the cold war. The US wanted to prevent Vietnam from becoming a communist country, so after Vietnam split into a north and south, they began to support South Vietnam. The US thought that if Vietnam were to†¦show more content†¦PTSD has become quite common in war veterans, seeing that they have been around people being brutally killed and probably have even killed people themselves. Essentially what is happening from a neuroscientific standpoint is that the brain has become damaged, in that an incorrect synapse fires, making the body react as if it was going through or seeing something terrible. The National Institution of Mental Health describes it like so: When in danger, it’s natural to feel afraid. This fear triggers many split-second changes in the body to prepare to defend against the danger or to avoid it. This â€Å"fight-or-flight† response is a healthy reaction meant to protect a person from harm. But in post-traumatic stress disorder (PTSD), this reaction is changed or damaged. People who have PTSD may feel stressed or frightened even when they’re no longer in danger. Some symptoms of PTSD include uncontrollable flashbacks/hallucinations and thoughts in which the body can seize up and even shut down (as if the experience is happening again), feelings of worry, guilt or sadness, feeling alone, trouble sleeping and/or nightmares, being on edge, depression, angry outbursts, and thoughts of hurting one’s self or others. As one can see, PTSD is a matter of high seriousness. Ever since Vietnam, PTSD has shown up in every war which the US has fought in. However,Show MoreRelatedAmerica ´s Hostile Response to the Vietnam War and Post-Traumatic Stress Disorder 1630 Words   |  7 Pagesthe Vietnam War contribute to the high number of Post-Traumatic Stress Disorder victims? Plan of Investigation In this investigation, the personal side of the soldiers who fought in the Vietnam war will be examined- particularly the symptoms of Post-Traumatic Stress Disorder (PTSD) that were most common in veterans, and the different experiences in the war or after returning home that could have caused them. The types of warfare, deaths, and differences from methods used in the Vietnam War willRead MorePost-Traumatic Stress Disorder: Causes Symptoms and Effects Essay1382 Words   |  6 Pagesor suffered from a Traumatic Brain Injury during Operation Iraqi Freedom or Operation Enduring Freedom. What this number does not include are the 39,365 cases of Post-Traumatic Stress Disorder (more commonly known as PTSD). (Department 2009) Although we usually think of war injuries as being physical, one of the most common war injuries is Post-Traumatic Stress Disorder, and the effects can be devastating to a redeploying soldier who has come in contact with severely traumatic experiences. PTSDRead MorePTSD Research Paper1674 Words   |  7 PagesSykes English III Honors 7 April 2014 Living with Post- Traumatic Stress Disorder Today, hundreds of thousands of service men and women and recent military veterans have seen combat. Many have been shot at, seen their buddies killed, or witnessed death up close. These are types of events that can lead to Post- Traumatic Stress Disorder (Post Traumatic Stress Disorder PTSD: A Growing Epidemic. â€Å") Anyone that has gone through a traumatic event can be diagnosed with PTSD but research shows, militaryRead MoreThe Invisible Injury824 Words   |  4 Pagesby doing what others fear to do. -Unknown- Post traumatic stress disorder is defined as â€Å"A psychological reaction occurring after experiencing a highly stressing event (i.e. wartime combat, physical violence, or a natural disaster) that is usually characterized by depression, anxiety, flashbacks, recurrent nightmares and avoidance of reminders of the event.† PTSD has become synonymous with many historical war-time diagnoses such as railway spine, stress syndrome, nostalgia, soldier s heart, shellRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1550 Words   |  7 PagesPost Traumatic Stress Disorder â€Å"PTSD is a disorder that develops in certain people who have experienced a shocking, traumatic, or dangerous event† (National Institute of Mental Health). Post Traumatic Stress Disorder (PTSD) has always existed, PTSD was once considered a psychological condition of combat veterans who were â€Å"shocked† by and unable to face their experiences on the battlefield. Much of the general public and many mental health professionals doubted whether PTSD was a true disorder (NIMH)Read MorePost Traumatic Stress Disorder ( Ptsd ) Essay1401 Words   |  6 PagesAccording to the Mayo-Clinic Post Traumatic Stress Disorder, commonly known as PTSD is defined as â€Å"Post-traumatic stress disorder (PTSD) is a mental health condition that s triggered by a terrifying event — either experiencing it or witnessing it. Symptoms may include flashbacks, nightmares and severe anxiety, as well as uncontrollable thoughts about the event† (Mayo Clinic Staff, 2014). Post Trau matic Stress disorder can prevent one from living a normal, healthy life. In 2014, Chris Kyle playedRead MoreKurt Vonnegut s Slaughterhouse Five1246 Words   |  5 Pagesmechanism to deal with his traumatic experiences during the war. Billy attempts to reorganize his life’s events and cope with a disorder known as post traumatic stress (PTSD). â€Å"Post traumatic stress disorder is a debilitating condition that follows a terrifying event† (Marilyn 8). It occurs when one has witnessed or experienced a traumatic event, such as war, child abuse, or other types of violence. Victims may claim to relive or re-experience events that were traumatic to them. They may even â€Å"feel†Read MorePost Traumatic Stress Disorder and Veterants733 Words   |  3 PagesNew York City is home to over between 200,000 veterans whom fought wars since Vietnam. The numbers have been increasing since the drawback of troops in Iraq and Afghanistan. Programs that service our veterans have been granted by the Department of Veterans Affairs to assist veterans. Since the Wars began, issues arose in the veteran community like unemployment, mental health such as PTSD (post-traumatic stress disease), and veteran without a home. Throughout the five boroughs of New York City theRead MorePost Traumatic Stress Disorder ( Ptsd )987 Words   |  4 PagesPost Traumatic Stress Disorder (PTSD) PTSD can be traced back to antiquity. It was called soldier s heart during the American Civil War and morphed into shell shock in the First World War and battle fatigue during the Second. It became operational exhaustion in Korea and PTSD only after Vietnam, when the American Psychiatric Association added the term to its list of recognized mental disorders (Thompson, 2015, pg. 41). PTSD was originally observed in the military context, but more recentlyRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1453 Words   |  6 Pagesin the Vietnam War, 84.8% of those diagnosed Post-Traumatic Stress Disorder still show moderate impairment of symptoms, even 30 plus years after the war (Glover 2014). As of today, the Unites States has 2.8 million veterans who served in the Afghanistan and Iraq wars, of those it is estimated that 11 to 20% currently suffer from Post-Traumatic Stress Disorder. As of 2013, a total of 12,632 veterans of the Afghanistan and Iraq wars are currently diagnosed with Post-Traumatic Stress Disorder (Glover

Framework For Marketing Management Pearson -Myassignmenthelp.Com

Question: Discuss About The Framework For Marketing Management Pearson? Answer: Introduction Marketing is a vital element of every business organisation. Over the decades, the companies have been using diverse set of approaches of marketing in order to reach extended customer base. Earlier the primary motive behind taking use of the marketing approaches was to increase the sales and profit of the organisations. But in the present scenario, there are several changes that have come into the marketing approaches of the businesses. There has been a drastic shift to modern approach of marketing from the traditional approach of marketing. The study will have its focus on the critical analysis of the marketing approach used in Toyota Motor Corporation (Nkomo, 2013). The company has a strong market share and successful global business operations. There is a significant role of the marketing approaches in the vigorous development of Toyota and its products. The study will present the implementation of the principles of marketing in Toyota as a theoretical concept of marketing. The pa per will highlight the two key approaches of marketing i.e. traditional marketing and the modern marketing. While taking use of traditional approach there were several drawbacks and loopholes left for the success of the company. The paper will show the importance of modern marketing approach in order to reduce the identified gaps between the markets and the consumers in the traditional marketing approach. Both the approaches have their positive as well as the darker sides for the companies but in present business scenario, there is high significance of using the modern marketing approach for continuous growth. The paper will conclude with an overall analysis gain from the study of the critical analysis of the marketing approach of Toyota. Theoretical concept of marketing in Toyota Motor Corporations perspective Marketing is considered as one of the most significant approaches for any business organisation. In the modern marketing, the principles of marketing or the marketing mix is a general concept. In various contexts, the marketing principles can be regarded as the 7Ps of marketing. It can be explained as a set of factors or the tools which are used for satisfying the consumer needs. in respect with Toyota Motor Corporation, there are particularly seven principles of marketing which are used for ensuring that the customers of Toyota are satisfied (Lovelock, 2011). The marketing principles will comprise of variables i.e. physical evidence, product, process, price, promotion, people and place (Kotler, 2015). The study aims to discuss these seven principles in respect with Toyota: Product There are a number of products offered by Toyota in the global markets. There are vehicles such as Avensis, RAV4, Corolla, Lexus and Land Cruiser which are sold by Toyota in the various international markets which offer high brand recognition to the company. The company is efficient enough to produce automotive which are fuel efficient. Toyota is recognized as one of the major competitor in the global automotive industry. Toyota takes use of innovative technology and this has made the organisation because as one of the most favored organisations of the customers which always offer products which can meet the expectations of the customers (Gummesson, 2017). One of the major factors of the Toyotas service marketing is its products which must satisfy the customers and their demands. The huge growth and success of the services and products of Toyota is the result of high rate of diversity and intangibility. All the products of Toyota fit the needs of the customers, their expectations and their tasks. It is significant to consider that the car accessories, cars and the other products of Toyota are evolving with a rapid rate in the consumer market and thus the customers are enjoying the innovative designs with passing time, Toyota has invested huge amounts of get quality of its products by analyzing the tastes of the customers and developing good links with them for addressing their needs. Price The price setting criteria of Toyota is based upon the income of the consumers in different global regions. there are both low priced as well as high priced and luxurious cars and other vehicles offered by the company so that there can be targeted all set of customers irrespective of their income and purchasing power (Baker and Saren, 2016). Such pricing strategy has offered high competitive benefits to the company as the sales of Toyota kept on increasing and high revenues are realized by the company in all the customer segments. However, the prices are highly dependent upon the supply and demand only. There are few factors which determine the prices offered by the company such as the ambience of the products, the experience offered to the customers and the brand of Toyota. It is difficult to measure the tangible and the service cost of the production of the vehicles but there are certain aspects such as the labor costs and the overheads can be useful in determining the prices of th e products (Amasaka, 2011). The price determinations for the products of Toyota are regarded as consumer friendly. Toyota kept trying to maintain high quality of its products in the prices offered. Toyota offers good value to its customers in comparison with the money paid by ten for the products. The prices of the products represent the beliefs of the marketing approach as they are represent high quality but are not cheap and this is why the customers pay a little high for the products of Toyota (Schilling, 2010). Place Toyota Motors has successfully identified a number of markets and customer segments. In all those markets, there is a high demand for the products of Toyota. As a result, the company and its products have gained huge success and penetrated effectively in almost all the markets of Europe, America, Africa and Asia (Ichijo and Kohlbacher, 2008). Toyota has a huge distribution and supply network and thus its products are sold worldwide. Toyota has grown its share in various markets and also there are salespersons which met the customers to increase the sales. There are diverse places where the services and the products of Toyota are sold on a regular basis. It helps the company in increasing its overall sales. The company also takes use of mail orders, telemarketing and the online shops and also the catalogues for facilitating extended understanding of the Toyotas products by the customers (Khan, 2014). Promotion Toyota has always taken use of the advanced marketing and promotional activities. With the help of the effective advertisements, the organisation demonstrates its commitment towards eco-friendly manufacturing of the vehicles. The various promotional tactics which have been used by the company shows the green and environment sustainable image of the company and thus has supported the increased market share of the company. Promotion is the aspect by which the companies inform the customers about the services and the products to the point at which the products or services are sold (Lovelock, 2011). As analyzed from the promotional practices of Toyota, the company keeps on making fewer modifications in its advertisements and marketing of the products. All these modifications resulted into huge shift in the sales and revenues of Toyota. For sustaining the promotional challenges, Toyota Motors has always used new and effective strategies, marketing processes, advertising approaches and oth er innovative offerings. Toyota also takes use of traditional or says local media such as the radio, newspaper, television etc. for its promotions (Hoque, et al., 2013). People Toyota keeps practicing approaches and practices which help in empowering its workforce in both the production as well as the service line. It helps the employees of Toyota to become more customers friendly and attractive. As a result of this, it helped in boosting the brand image of Toyota as well as the competence of the employees to effectively respond to the expectations of the customers (Seklir, Nixon and Dorfman, 2016). There are mainly the front line staff and the director who are responsible for the promotion of the brand image, the services and the products. But it is highly essential to have adequate people for driving business growth. The management in Toyota Motors has developed the required supportive structure which has witnessed the success of the company and its products (Plouffe, et al., 2016). The company adopts the best management practices and there is practiced the widely known and well recognized Toyota Company Philosophy which comprises of critical thinking as one of the key basis for making organisational decisions. Thus, the management structure of the company is highly centralized and maintains a direct association with the grass root level employees and the customers (Rother, 2009). Process In Toyota, there has been implemented a lean production system which help the company in producing the just-in-time products. The effective management has resulted in declined cost of production and the overall wastage. And all these factors have enabled the company to gain extended market share in international markets (Amasaka, 2008). Physical Evidence In most of the business organisations, the interaction among the manufacturers and the customers comes to an end when there is completion of a business deal. However, the company has always maintained a stable dealership and also a tangible presence among both the old and the new customer base. It has made the customers ensured that they will be getting the services any time whenever they will be requiring the same. There has been increased confidence among the customers of Toyota and its products which had resulted in increased sales and revenues for the company (Rahmani, Najafi and Delshad, 2016). Comparison of the marketing approaches in respect with Toyota Toyota has always been taking use of both the traditional as well as the modern marketing approaches in its business. The transitional marketing approach of Toyota was used to have the major focus upon the production and manufacturing units only (Kotler, 2015). Earlier while using traditional marketing approach, the company used to sell the products as per the availability and thus there was high emphasis upon the distribution channels and mass production rather than the other marketing elements (Wahab, et al., 2016). In the traditional marketing process of Toyota, the company used to take help of the sources such as direct telemarketing, direct mails, broadcast media and the print media. With the help of the forint media such as the newspaper print, posters and the billboards, Toyota use to display its advertisements and try to fetch the attention of the clients (Gummesson, 2017). There were taken use of broadcast media where the company used to advertise and grab the attention of t he customers through advertisements on television. The traditional media was limited ad always had a limited approach to the clients. In such a dynamic and continuously changing consumer market, there was required to pay high attention to the customers in order to sustain in the market. But the traditional marketing approach lacks this aspect of marketing (Rakita, Madi? and Markovi?, 2017). On the other hand, the second key marketing approach being used by Toyota in the modern marketing approach or the new marketing approach. In this type of approach Toyota kept its focus on particularly three major aspects that comprises of profit orientation, coordination and the customer focus. In order to have high customer focus, Toyota keeps on improving its marketing practices (Robinson, 2017). To offer high customer satisfaction there are taken feedbacks from the clients after few months of the sale of the vehicles. The company also provides effective after sales services to the customers so that no such issue or customer dissatisfaction takes place (Ziggers and Henseler, 2016). The second key aspect of the modern marketing approach of Toyota Motors is coordination, where the company tries to have high level of coordination in the demand and the supply, in the customer response and assistance and in all the other business activities (Kotler, 2015). Toyota takes use of just-in-ti me production so that there can be effective coordination among the customers demand for the products and the supply for the products by the organisation. There are strategies used by the companies where the enquiries, queries or the issues of the customers can be resolved at instant basis. For the same, coordination has been developed where there are employees of Toyota who assist the customers with the queries. Such kind of coordination helps the company to have increased sakes as well as the customers to get faster resolution of their queries (Hibino, Noguchi and Plenert, 2017). The next key aspect of the modern marketing approach of Toyota is focused is upon the profit orientation. The marketing mix of Toyota not only has its focus on the satisfaction of the customers but also on eth companys profits and revenues. In such a competitive business environment, there is a need to have appropriate marketing approaches to fetch the sales and higher revenues. For the profit orientation and to have higher revenues, Toyota take sue of a mixed pricing approach where the company offer its products as per the purchasing power of the individuals of different countries (Bastos, Azevedo and vila, 2015). There are provided products of all range and prices so that higher number of individuals can but the products. This is one of the competitive pricing moves of Toyota to attract the clients and have larger customer base. Thus the new marketing approach of Toyota help the company in having strong customer base, higher customer satisfaction, increased revenues and excessive c oordination. All such factors not only help the company to improve its global brand image but also offer more competitive benefits and a sustainable market share in the global automotive industry (Robinson, 2017). Gap identified From the critical analysis of the marketing approaches of Toyota Motor Corporation, it has been analyzed that the company have used both the traditional as well as the modern marketing approaches. But in the traditional and modern marketing approach there are few gaps which have been identified. In the traditional approach of marketing there exist a gap between the marketers and the consumers (Ziggers and Henseler, 2016). In respect with Toyota, it can be said that earlier thee clients or the customers have to deal with a number of issues after the purchase of the product or at the time of buying there were a number of queries which were not resolved. All such things were due to the gap which was there between the marketers or the company and the customers (Bastos, Azevedo and vila, 2015). It has also been identified that there were also gap between the understanding of the potential customers and the company. There were used traditional marketing approach and the response upon the a dvertisements cannot be gathered on an appropriate manner. But in the modern marketing approach, the company used to gather or collect the response and plan the marketing activities in accordance with that (Amasaka, 2011). The customer focus factor of Toyota in the traditional approach of marketing was somewhere lost as the key focus was on the production and sales only. Therefore, there obtained a gap in the traditional and the modern approaches of marketing. As in the modern approach, the customer becomes the center of attention for the company and all the marketing strategies, activities and approaches are required to be in respect with ether customer and their satisfaction (Lovelock, 2011). Earlier in the traditional approach of marketing there were also gap identified in the vision, mission, strategy of the company and the marketing approaches. But in the modern approach of marketing there is an alignment among the strategies, vision and mission of Toyota with that the marketing approach of the company. Once all these things are aligned with the marketing approach, there is faster attainment of the companies goals and mission as all the strategies are designed in a manner which can help the organi sation to have better position in the market (Ziggers and Henseler, 2016). Conclusion The report concludes that there marketing comprised of two significant approaches comprised of the traditional approach of marketing and the modern approach of marketing. The companies take effective use of both the approaches in their marketing mix but in the contemporary business world, the businesses prefer using the modern approach of marketing. From the case of Toyota, it has been concluded that the company is performing extremely well in the international markets. There were used both the approaches but still there were a few gaps and issues which were identified in the traditional approach of marketing of Toyota. After having a comparative analysis of both the approaches in respect with Toyota business operations and products, it has been analyzed that the more effective approach for the business is the modern approach of marketing. From the study and the analysis, it has been evaluated that the company earlier have a gap between the customers and the marketers but through the modern approach of marketing, the company developed a direct association with the customers and had gained higher customer focus. The report lastly concludes that the company must have improved use of the modern marketing approach and have effective implementation of the marketing principles to achieve higher business growth. References Amasaka, K., 2008. New Japan quality management model: implementation of new JIT for strategic management technology.International Business Economics Research Journal,7(3). Amasaka, K., 2011. Changes in marketing process management employing TMS: Establishment of Toyota sales marketing system.China-USA Business Review,10(7). Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Bastos, J., Azevedo, A. and vila, P., 2015, October. Towards a customer-driven value chain frameworka set-based oriented approach. InWorking Conference on Virtual Enterprises(pp. 209-222). Springer, Cham. Gummesson, E., 2017. From relationship marketing to total relationship marketing and beyond.Journal of services marketing,31(1), pp.16-19. Hoque, I., Faruque, M.O., Shahid, E.M., Pasha, S.H.A. and Rahman, S.O., 2013. Analysis of Toyotas marketing strategy in the UK market. Ichijo, K. and Kohlbacher, F., 2008. Tapping tacit local knowledge in emerging marketsthe Toyota way.Knowledge Management Research Practice,6(3), pp.173-186. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Kotler, P., 2015.Framework for marketing management. Pearson Education India. Lovelock, C., 2011.Services marketing: People, technology, strategy. Pearson Education India. Nkomo, T., 2013. Analysis of Toyota Motor Corporation. Plouffe, C.R., Bolander, W., Cote, J.A. and Hochstein, B., 2016. Does the customer matter most? Exploring strategic frontline employees influence of customers, the internal business team, and external business partners.Journal of Marketing,80(1), pp.106-123. Rahmani, M., Najafi, E. and Delshad, A.H., 2016. Assessment the effect of the marketing mix on increase the imported car sales (Case Study: Toyota Company).International Journal of Humanities and Cultural Studies (IJHCS)? ISSN 2356-5926,1(1). Rakita, B., Madi?, V. and Markovi?, D., 2017. Competitive strategies of late followers in auto industry: case study Hyundai-Kia.Industrija,45(1), pp.121-146. Robinson, A., 2017.Modern approaches to manufacturing improvement: The Shingo system. Routledge. Hibino, S., Noguchi, K. and Plenert, G., 2017.Toyotas Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen. Taylor Francis. Rother, M., 2009.Toyota kata. McGraw-Hill Professional Publishing. Schilling, M.A., 2010.Strategic management of technological innovation. Tata McGraw-Hill Education. Seklir, L., Nixon, L. and Dorfman, L., 2016. A research agenda for the modern marketing age. Wahab, N.A., Hassan, L.F.A., Shahid, S.A.M. and Maon, S.N., 2016. The Relationship Between Marketing Mix And Customer Loyalty In Hijab Industry: The Mediating Effect Of Customer Satisfaction.Procedia Economics and Finance,37, pp.366-371. Ziggers, G.W. and Henseler, J., 2016. The reinforcing effect of a firm's customer orientation and supply-base orientation on performance.Industrial marketing management,52, pp.18-26

Business Brief for Franklin Fan Company- MyAssignmenthelp.com

Question: Discuss about the Business Brief for Franklin Fan Company, Answer: Introduction Franklin Fan Company, the producer of the electric fan, was built up by engineers Dan Block and Ed Spriggs. The organization was started in Dan Block's garage and showed moderate however relentless growth for the first seven years. It was amid this time Mr. Block and Mr. Spriggs planned to shift the business to an old meat-packing warehouse situated on Chicago's South Side. As more area was available for storing the stock, the organization started producing extra series of fans; developing the business. After 15 years, the organization again migrated to a fresh modern warehouse and turned into the biggest autonomous producer of fans in the north central area. The area of new warehouse is greater than 100,000 square feet. The extra space has expanded limit from 65% to 90%, however sales growth did not increase (Krajewski, Malhotra, Ritzman, n.d). Analysis Capacity is the most extreme degree of output that an organization supports to prepare a product or give a service over a timeframe (investopedia.com, n.d). Capacity planning is necessary to decide ideal utilization of asset and plays an essential role in decision-making process, for instance, development of prevailing operations, changes to product line, beginning the new products, and so forth. Planning guarantees that operating cost is kept up at any possible measure without influencing the features. It ensures the organization to stay centred and can reach the long-term improvement plan. A complete objective of capacity planning is to meet the present and future level of the necessity at an irrelevant wastage (MSG, n.d). Manufacturing capacity is expanded to meet a quick rise in demand of the customer or to meet a future rise in customer demand. A quick capacity increase is procured by utilizing apparatus that is already in charge for some time using extra shifts or additional time; or deploying the work. Future capacity increments are accomplished utilizing the present apparatus more effectively or purchasing new apparatus. Franklin Fan Company tries to increase its business units. Its goal is to pick up escalation in the fan market and acquire more portion of the overall industry. Franklin's want of escalation must be compelling because the more prominent the size of the market, the more noteworthy the benefit (Krajewski, Malhotra, Ritzman, n.d). However, the expansion in capacity of manufacturing brings about increased expenditure, more critical complexities, and requirement for skilful administration. Then again, insufficient production capacity can bring about decrease in orders which could provoke client dissatisfaction. Lacking capacity could in like manner realize over utilization of existing hardware and labour. Franklin Fan Company ought to have the capacity to coordinate business, development and capacity planning for long term presence (Krajewski, Malhotra, Ritzman, n.d). Recommendations A manager can keep up a high state of capacity by keeping up a vital distance from bottlenecks in the production procedure. A bottleneck is a condition of blockage that moderates the procedure. Any event that stops production extends expenditure and may postpone a shipment of goods to a client. Deferrals may mean losing a customer order and possibly the loss of future business from the customer. Management can avoid bottlenecks by working with dependable sellers and appropriately training representatives (MSG, n.d). In case the manufacturing of the CF151 and PF302 fans are provided a level of quality, the Franklin Fan organization should make the fans and store them for the low demand season to counterbalance manufacturing limit requirement at the time when demand is high. This right idea ought to be used if the standardization is up to a determined level of generation of the fans. With the support of standardization, Franklin Fan Company can adjust capacity prerequisites in the mids t of time when demand is high by producing stock in the time of low demand.

The Pressures Of White Expansionism Led The United States Government T

The pressures of white expansionism led the United States Government to find ways to remove the Native Americans from their fertile lands. Spurred by this pressure, and the need to fulfill his campaign promise to open Indian land for settlement, Andrew Jackson pushed through Congress the Removal Act. The Act allowed the government to negotiate treaties with the various Native American tribes, pay them for their lands, relocate them to western lands, and support the tribes for one year after removal. President Jackson, more than anyone else, was responsible for the fate of the five civilized tribes of the southeast. When the state of Georgia annexed the Cherokee Nation's land within Georgia territory against all treaties the Federal Government had with the Cherokee Nation, Jackson support it, even going as far as to ignore the Supreme Court when it ruled the Georgia annexation unconstitutional and the Cherokee Nation as an Independent Domestic Nation. In another era Jackson's actions would have been deemed treasonousand a total abuse of executive power but in the 1830's, the growing population, the need to expand to accomodate this growth and perhaps Congress' reluctance to submit the country to constitutional debate of power led to the removal of the indians.Indian Reaction The leaders of the Cherokee Nation and other tribes knew that fighting the white settlers would gibe the national and state governments an excuse to send in troops and take away land.The Cherokee nation responded with diplomacy. Several chief went to Washington to plead their case, pointing out the legal treaties between the Cherokee Nation and the United States gauranteeing them their land. The removal issue was hotly debated in Congress. Support forth tribes by Henry Clay, Davy Crockett, Daniel Webster and other prominent statesmen feel on deaf ears. The issue was also being fought in the legal system. In Worcester vs.Georgia, Chief Justice John Marshall ruled that the laws of Georgia were invalid in Cherokeeland and that The Cherokee land belongs to the Cherokee. The ruling was not enforced by the Executive branch with President Jackson refusing to do so. Dishearten and divided the Cherokee Nation broke into two factions, for removal or against. John Ross, Cherokee Nation chief, led the larger group against removal while MajorRidge led the smaller group for removal. Major Ridge and his faction sighneda treaty with the United States Government for five million dollars. The government was fullyaware that ridge didn't represent the majority of the Cherokee Nation, but they validated the treaty anyway. With this, the fate of the tribe was sealed. Several of the other civilized tribes were removed ahead of the Cherokees. The Choctaws removal was tragic. The journey west was badly planned and badly carried out. An enormous number of Indians died in their removal. The Cherokee's removal was just as trajicculminating in the death of over four thousand Cherokees in what has come to be known as the trail of tears. Reasons for such a tragic outcome are numerous. Contaminated food and water supplied by government contractors accounted for a large portion of the deathtoll. The government and the contractors were, as always, motivated by economic variables. The cost of the removal was first and foremost on their agenda. Fatigue, poor logistical planning, to outright negligence are also contributing factors. The United States removed the first few thousand Cherokees by boat, but that proved to be so tragic that John Ross convinced the government to allow the tribe to manage the removal themselves and to allow them to make the journey acrossland. This proved not to be the answer as thousands more died of starvation,illness, and the elements as the US Army marched them across the western frontier. The Seminoles fought their removal from their lands by warring with The United States,but to no avail. The Seminoles were the only one of the five civilized tribes to resist American culture. They were fiercely independent. At the outset of the indian removal, the Seminoles split into factions, just like the Cherokees, opposing and favoring removal. They fought against each other and against their evictors, the US Army. Jackson's insistence that the Seminoles live under Creek rule in the west provoked the resistance amoung the Seminoles. Jackson's resistance in allowing the Seminoles to live independently out west precipitated hostilities which led to the Second Seminal War. The Seminoles held their own against the US. Army, mainly due to the fact that they used guerrilla tactics. Even after the majority of the tribe was captured, few were allowed to stay in order

How to Win at What You Love (i.e., The Art of Diligence)

How to Win at What You Love (i.e., The Art of Diligence) I’ve always majored in the â€Å"make lemonade† school of surviving hard knocks, with a minor in â€Å"follow your bliss,† so after I was laid off from my job producing special projects for a local public radio station, I decided to go for it – writing books. A friend who’d heard my last big radio project – a series of three half-hours about climate change – told me I should turn it into a nonfiction book. In fact, I’d been working on a novel for about two years very slowly but the idea of doing a nonfiction book was new. The day after my last day at work I attended a local writing conference, pitched my concept to three agents, and used their feedback to reshape my idea. And I discovered an amazing array of possibilities on the web for grants, fellowships and residencies: -Poets and Writers: pw.org/toolsforwriters -Mira’s List:miraslist.com/ Alliance of Artists Communitiesartistcommunities.org/ -Res Artis:resartis.org/en/ -Writers Editors: writersandeditors.com/awards__grants__fellowships_57698.htm But it wasn’t until I found Hope Clark’s newsletters that her positive energy inspired me to start applying. My book is set in the eight states where I’ve lived, so I’ll need to travel back to each of them. I was born in Michigan, where I found ISLAND’s Hill House artist residency http://artmeetsearth.org/artistresidency.html which has an environmental focus that’s a great fit for my project. Still, I was amazed to be accepted on my first try. Next, I applied for a grant from my local arts agency, the Regional Arts Culture Consortium http://racc.org . The proposal was daunting – everything from drawing up a budget to planning for a public event, so I went to RACC’s Open House and took advantage of the agency’s offer to review grant proposals turned in a couple of weeks early. I got terrific input, and had time to strengthen my application enough that I was awarded $5,000, some of which will fund a travel blog. So far, so good. My â€Å"platform† as an environmental journalist, and years of writing on deadline doubtlessly helped me submit polished applications. But could I make the leap to winning funding on the basis of my fiction?    This year, I took the plunge – and was accepted as a Hawthorne Fellow at The Attic Institute in Portland. It’s not free, but it’s competitive. I was also accepted to the Tin House writing conference, and won another residency http://springcreek.oregonstate.edu/residencies.html where I’ll go to write up what I learn doing my RACC funded research. Here’s what I’ve learned: -target your proposal to funders and residencies that mesh with your project; -start with agencies that are local, or at least local to the setting   of your book; -apply for the least attractive times -do your homework; -take any coaching you’re offered; -be willing to invest some money in yourself; -find a day job while you’re writing. I admit I’ve been lucky. After my layoff, I was offered a chance to produce television projects on a contract basis. When I’m at leisure (unemployed), I look for work and collect unemployment. And I write on two books!

Analysis of Jack Sheltons Im Just a Bill Assignment

Analysis of Jack Sheltons Im Just a Bill - Assignment Example There needs to be a strong majority on certain bills before the bills can go to the White House to be signed by the president, and become law. There needs to be a majority in both houses before the bill can go to the White House to be signed into law by the president. â€Å"I’m Just a Bill† did not inform viewers of the time it would take for a bill to go from a thought to a bill, to become a law. Sometimes, Congress votes on a bill because of its urgency. Some bills are less important to national security and the safety of Americans. â€Å"I’m Just a Bill† did not inform viewers it could take less than 30 days for a bill to pass through Congress. Sometimes, like with the United States of America Patriot Act Congress put all other bills on hold, and passed the United States of America Patriot Act within 30 days of September 11, 2001. â€Å"I’m Just a Bill† says it takes months, and years for Congress to debate over a bill. Congress has a rule that all bills introduced during one session of Congress need to be voted on before the end of that session. Congress does not allow bills to sit around from session to session. If someone watches â€Å"I’m Just a Bill† this person is led on to think that it takes more than several months for a bill to go from a thought, to a bill and to law. If someone watches â€Å"I’m Just a Bill† this person may think it could take years for a bill to be discussed in Congress. Question Number Two When Saunders, Abramowitz, and Williamson discussed the level of sophistication as it pertains to the study of voters from 1996 the data in the table appears to prove the hypothesis by Saunders, Abramowitz, and Williamson. However, Saunders, Abramowitz, and Williamson received the data for the table using data from the voting machines. The data in the table; therefore would be inconclusive. Every district has a socioeconomic status. The voting machines can count mixed ticket s; therefore the data reflects the number of mixed tickets was cast in the 1996 election. However, some sophisticated voters may live in underprivileged areas such as an urban area.  

Conjunctiva Histology and Anatomy Essay Example | Topics and Well Written Essays - 1000 words

Conjunctiva Histology and Anatomy - Essay Example (Blue Histology: the eye) There are slight histological distinctions in the conjunctiva portions. The conjunctiva covering the lid margin and bulbar conjunctiva is a modified nonkeratinized, stratified squamous epithelium. The tarsal and fornix conjunctiva is covered by stratified squamous and cuboidal to columnar epithelium of diverse thickness which preserve some squamoidal characteristics, such as having numerous desmosomes and a microvillus surface. Goblet cells are profuse in the tarsus, fornix, and specialized areas as the plica semilunaris, while they are scant nearby the lid boundary and the cornea's limbus. A histological sagittal section of both eyelids and the eye are shown here: (1) cornea (2) lens (3) fornix part of the conjunctiva. (4) marginal conjunctiva (5) palpebral portion of the lacrimal gland (6) tarsal conjunctiva. The constitution of Goblet cells within the epithelium at each of these regions is fluctuant. (Anatomy of the Eye: Conjunctiva 2005) Function of Conjunctiva It moistens the eye' The production of the transparent mucous thick fluid acts as a lubricant It aids in tear production to maintain the eye cleanness. Protects the eye from pathogenic invasions Protect the eye from foreign material to directly come in contact like dust. References Anatomy of the Eye: Conjunctiva, Mission for Vision, 2005 http://www.missionforvisionusa.org/anatomy/2005/11/conjunctiva.html Blue Histology - The Eye, School of Anatomy and Human Biology - The University of Western Australia http://www.lab.anhb.uwa.edu.au/mb140/CorePages/eye/eye.htm Chapter 7, Conjunctiva http://www.vetmed.ucdavis.edu/courses/vet_eyes/conotes/con- chapter_7.html Establishment of a Cultivated Human Conjunctival Epithelium as an Alternative Tissue Source for Autologous Corneal Epithelial Transplantation http://www.iovs.org/cgi/content/full/47/9/3820 Ted M. Montgomery, 2007, Anatomy, Physiology & Pathology of the Human Eye,

Problems and Issues at OzBank Essay Example | Topics and Well Written Essays - 1750 words

Problems and Issues at OzBank - Essay Example From this discussion it is clear that OzBank has also shown an under-performance in the previous two financial years. For the past two decades, for example, the UK retail banks have felt the competitive pressures, leading banks to consolidate their positions; mergers and adoption of technology completed, and rising consumer demands with the objective of improving services. These efforts, however, failed to satisfy customers. ¹ OzBank is not alone concerning these issues. these are: focusing on customer service, streamlining processes, reducing jobs and developing the employees ´ skills. These measures are backed up by management, CEO, Paul Kelly. OzBank is committing around $1200 million in several key areas, such as: staff training, systems upgrades, process simplification, and new and improved technology. This paper highlights that one of the problems that OzBank has is that out of 40,000 full time staff, it is to reduce approximately 4,000 between January 2007 and January 2009. Almost half of the reduction has already taken place. This is part of the cost-reduction strategy. Ozbank had already reduced approximately 1500 jobs in the 2006-2007 financial year and 600 employees were retrenched in July 2007. The 4000 job loses is part of the scheme to cut $600 million in costs. The first reduction strategy is the personnel versus equipment/overhead. ConMan is a management consulting company with outstanding results on staff and customers that has been hired to help with the restructure of OzBank. ConMan had advised the bank beforehand of the new strategy ´s announcement however, they neglected to talk to the staff during this time. This may have been seen by the personnel and the union as intruders arriving into the workplace and making decisions about employees, making decisions of whe re the employee will end up, and making decisions without the inclusion in the decision-making process. Ms. Alex Faulkner, OzBank director of Human Resources claimed that the staff had been abreast of the restructuring strategy.

Health Promotion Essay: Skin Cancer Awareness and Prevention

Health Promotion Essay: Skin Cancer Awareness and Prevention Health Promotion Essay about Skin Cancer Awareness and Prevention. Include group members were Lawrence Essilfie, Olufunmilayo Dawodu,Carla Gillard, Neil Brannigan, Niamh Greaney and Fiona Opoku throughshared ideas, experiences and debates. This essay shall discuss a health promotion forum on awareness and prevention of â€Å"Skin cancer† which was carried out by student nurses, named above. The four main areas the essay will cover are assessment of health needs, approach used, and evaluation of the health forum and finally conclude with a summary of the health forum. World Health is an important issue in today’s society. A good definition of health is â€Å"A state of complete physical, mental, and social well-being and not merely the absence of disease† (World Health Organization, 1946). Skin cancer is defined as malignant cell that forms in the tissues of the skin outer layer. Generally, most forms of skin cancer characteristic increase in a pattern. It begins with a single cell, by mysterious reasons the cell begins to reproduce extremely quickly. This uncontrollable growth leads eventually to cancerous cells which spreading through the body, affect larger areas. It occurs in both men and women (Hounsome et al, 2009). Assessment health needs is a systematic method for reviewing the health issue facing the population leading to agreed priorities and resources allocation that will improve health inequalities (NICE, 2005). There is an enormous detrimental of skin cancer in the United Kingdom (UK) and worldwide; therefore the need to educate the public is important. Epidemiological and demographic statistics Skin cancer has been established as one of the common cancer in UK, men and women are likely to get skin cancer but have not been known to be the most common cancer in women. Cancer Research UK, (2011) supported that, in 2011 13,300 people in the UK were diagnosed with skin cancer. 71% of those diagnosed with skin cancer were men, 61% of those were women and that is, 37 people globally been diagnosed every day (Worldwide Cancer, 2012). Cancer Research UK, (2011) states that one in every nine people in the UK will develop skin cancer at some point in their life; more than 300,000 cases will be diagnosed by the year 2020. It has become the most common cancer in the UK and is a leading cause of death for men aged 34 to 54 (Macmillan, 2009). According to Cancer Research UK, (2011), the strongest risk factor for skin cancer after smoking and alcohol is ultraviolet light, tanning beds, genetics and age. The older the person, the higher is the risk of developing skin cancer. NICE, (2010) supported that, skin cancer is strongly related to age with 81% of cases occurring in both sex age 50years and over and nearly 48% of cases of skin cancer are diagnosed in the 50- 69 age group. The World Health Organization WHO (2011) supports, skin cancer to be in the group top ten cause of death in high income countries. Despite the high incidence rates in western countries, 89% of people diagnosed with skin cancer are due to early detection and treatment states (Parkin et al, 2010). The Australia and New Zealand have one of the highest incidence rates worldwide including North America and USA, UK making these countries a priority for skin cancer awareness and prevention. In 2010 skin cancer resulted in an estimated 11,790 deaths in undeveloped countries and 184,000 deaths in developed countries accounting for 12 and 16 percent, respectively of all cancer deaths in men and women states Sherris, (2002). Between 2006-2008 skins cancer began to rise at the young age of 25 years, following the statistics and research completed by researchers. The target group will be from 18-40 years of age. The rational for choosing this target group was; giving information to young adults can give early discovery which can result in treatment, which increases chances of preventing, and also considering the opportunity for youngster to fully understating the risk of skin cancer (Davies Macdowall, 2006). Factors There are public health aspects to most cancers. Prevention is vital, including maintain a healthy lifestyle. There are many social factors that can affect skin cancer as stated above. Little exposures to ultraviolet light and the right timing can reduce the chances of skin cancer including awareness of the disease (American Cancer Society, 2010). Studies found that, non-melanoma incidence is rising in younger people, especially among those aged 25-39 (Bath-Hextall et al. 2007). The rates of most serious skin cancer are higher with men, as well as the deaths rate (Cancer Research UK, 2014). Malignant melanoma incidence has also risen in last 20 years in England from a rate of 6.7 per 100,000 people in 1985-87 to around 17.3 per 100,000 people in 2004-14 (Hounsome et al. 2009). Office for National Statistics, (2009) supported skin cancer is a public health issue, by placing the number of skin cancer deaths in the UK, is increasing each year. WHO, (2011) prompting the government to increase the awareness of skin cancer, like promoting UK national skin screening program, to create the awareness (Macmillan, 2009). Health Education Authority. (1998). Skin cancer prevention: policy guidelines for local authorities is to provide shade structures in public places to be utilised by general members most especially, children and young adult. Emphases were being given to the need to provide shade in areas often used. DOH (2006) Skin cancer awareness policy supported that, outdoor workers should be conscious of when and time to work, the feel and look of their skin and through contractors will obtain education in the suitable use of protective clothing and sunscreens to prevent against skin cancer. NICE (2011) skin cancer guidance is to ensure the published skin cancer measures are both comprehensive and clear to the public. It promotes self aware, also supporting being skin aware and regular skin checking together offer the best chances of finding skin cancer early. WHO, (2011) be skin aware, supported also the leaflets encourages public to become more aware of their bodies generally and to get to know their own skin. In addition, CIEH, (2005) Also stating some risk reduction might be achieved with prevention, these strategies cannot eliminate the majority of skin cancer that develop in low and middle income countries where skin cancer is diagnosed in very late stages. Therefore early detection helps in order to improve skin cancer outcome and survival remains the cornerstone of skin cancer control. Bradshaw’s’ needs The type of needs chosen for raising skin cancer awareness and prevention is normative need. Normative need is a need that is identified by health professionals based on the available sources and then judge on how the needs can be meet. One disadvantages of normative need is that it is not an objective fact it reflects on the judgement of the health professional which may be different from the patients. (Naidoo Willis, 2009). An educational approach was used because the aim of the forum was to equip individuals with the knowledge about being skin awareness so they can be able to make a well informed decision regarding their lives (Miller, 2013). The approach is intended to have an outcome for the targeted group because they will have an understanding of skin cancer and how early detection can changes life’s (Scriven, 2010). Advantage of the approach is the public’s right of free choice as long as the health promoter identifies the educational content to the individual (Ewles Simnet, 2003), the promoters in this case had identified that, giving preventive measure is beneficial. The disadvantage of the approach is in spite of the individuals being educated and given information does not necessarily mean they will change (Naidoo Willis, 2009). Methods used to educate was leaflets, showing through poster how affected skin looks, wallet size cards with information, sample sun cream also discussions once educated the visitors had the right to make an informed choice (Miller, 2013). Aims and objectives are important to be specific, measurable, achievable, and realistic time oriented (Ewles Simnet, 2003). The groups aim was to raise awareness and prevention of skin cancer to the public aged between 18-40 years. The groups objectives were that, at the end of 4-5 minutes visitors will be able to list two ways to prevent them from getting skin cancer, can name two sign, symptoms and the main causes of skin cancer, they would be able to list any two things they learnt from visiting our stand and also be able to state where they can access further information on skin cancer (Scriven, 2010). The evaluation process that had been used is impact, process, outcome and income which are in line with (Naidoo Willis, 2009). Process is described as the activity that shows detailed account of the intervention being planned and carried out (Tonnes Tilford, 2001). To achieve aims and objectives the group set up rules, each member was given a task to do which will help in achieving aims and objectives, resources that were gathered are posters, sun scream with SFP 15 and leaflets for the health forum. Achieving this, effective communication and understanding of what was expected from every member of the group (Scriven, 2010). Process Evaluation Proposed successful working in partnership with colleagues help develop each other’s strengths (Ewles Simnet, 2003). The theme of the forum was ‘BE SUN SMART’ that represents skin cancer awareness and prevention. There were writing in orange and bold stating â€Å"Skin Cancer Awareness And Prevention,† which was eye catching as a member of the group printed an image both genders why half of their faces were affected and a moles at the back representing how to sport and prevent skin cancer developing (Miller, 2013). A hat, sunglasses and T-shirt were use visually to help our visitors think how to prevent their bodies from getting skin cancer whenever they are going under the sun, be sun smart were used as a rhymed to remember our visitors, Leaflets were distributed among the people visiting the stand and different literature resources were displayed for visitors to read and also take away with them for future purposes Bunton MacDonald, 2002) This proved effective as visitors did not know how to identify normal moles from the cancerous moles (Tones Tilford, 2001). After showing of how skin changes when it’s affect by cancer cell and how to prevent those, questionnaires were distributed to the visitors in order to measure and assess whether objectives were achieved (Naidoo Wills, 2009). Questionnaires were given to each visitor who visited our stand. The questionnaire was helpful as it allows the visitors time to think about their responses with intrusion and can be distributed to vast numbers of people at the same time (Louise Parker, 2007). Freebies like a wallet size card with the help line and a website to get more information was given out, SPF 15 sun cream and a bottle of water was given out to every visitor who filled out a questionnaire. Impact evaluation is relevant to health promotion because it measures the impact of the activity (Scriven, 2010). Attending the health forum was encouraging as different age groups attended. Lecturers of the group evaluated the group’s overall presentation gave positive feedback on the presentation and overall work and we also got a very positive feedback from participant as we made her aware to visit her GP about a mole she been having over three weeks. The immediate impact was measured using the questionnaire that was distributed during the forum. All twenty five questionnaires were completed and 68% of the public that attended the forum could state the promoters objectives’ (Miller, 2013). However, 32% of the public were not sure, out of the twenty five questionnaires, twenty five were completed by the targeted group 100%. Out of the twenty five questionnaires, eighteen of them feel more confident knowing how to avoid and prevent their skin of any skin cancer and also being well aware of where to get information, therefore the promoters achieved their aims and objectives as figures were significant (Scriven, 2010). Outcome evaluation looks at long term of the health promotion activity, to see whether the objectives had been achieved or not (Tones Tilford, 2001). It is impossible to meet up with the participants who took part in the forum to gain feedback as the promoters did not obtain the contact details. Overall the presentation was excellent. The stand was very attractive. Improvement for the future would be to obtain participants contacts and enable the promoters to reach out of them where and when necessary. Also to spend a little bit more time with the participants as different people learn differently to achieve 100% of promoters’ aims and objectives. The health promoter’s role is to help people improve and gaining increase control over their health. By acting as a facilitator for assessing, evaluating and understanding health which involves working with all age groups, from a wide range of audiences (Green Tonnes, 2010). Educating the public, they will have to keep their knowledge up to date about issues arising or that needs improving, (Bennet, Perry Lawerence,2009). In conclusion the aim and objectives where achieved by raising awareness and prevention of skin cancer which is beneficial regardless of age by using an educational approach. Knowledge was gained during the campaign which was positive and will help the health promoters plan and implement any future activities. Word count: 2200 Reference Lists: Bennet, C., Perry, J. Lawrence, Z. (2009). Promoting Health in Primary care: Role of the health promoter. Nursing Standard, 23(47), 48-56. Bunton, R and MacDonald, G. (2002). Health Promotion: Disciples, diversity anddevelopments. (2nd Ed). London: Routledge Cancer research UK, (2010). Skin cancer incidence statistics, RetrievedFebruary, 03, 2014, from http://www.cancerresearchuk.org/cancerinfo/cancerstats/types/skin/incide ce/ Chartered Institute of Environmental Health (May 2005). Raising awarenessof the risk of skin Cancer Davies, M. Macdowall, W. (2006) Health Promotion Theory London: Open University Press Department of Health, Social Services and Public Safety (2011). Sunbeds Act (Northern Ireland). Belfast: DHSSPSNI; 2012. Ewes, L. and Simnett, I. (2003).Promoting Healty: A practical Guide. (5thEd). Edinburg: Bailliere Tindall. Health Education Authority. (1998). Skin Cancer Prevention: Policy Guidelines For Local Authorities. London, Health Education Authority Hounsome L, Poirier V, Dancox M, Ives A, Harris S, Verne J. (2009). â€Å"Analysis of the Increase in Incidence of Malignant Melanoma, and Correlations with External Factors†. South West Public Health Group. Louise, M. Parker, E. (2007). Health promotion principles practice in the Australian context. Australia: Ligare Macmillan, (2009) Prevention of skin cancer. Retrieved February, 03, 2014, fromwww.macmillan.org.uk Miller, C.A. 2013 Fast Facts for Health Promotion in Nursing : Promoting Wellness in a Nutshell: Retrieved March, 10, 2014, from http://herts.eblib.com/patron/FullRecord.aspx?p=1188979echo=1userid=her. 248710072e1d717tstamp=1387537341id=726352cfcfdf896d9a166c9754080 b1ea49f571extsrc=ath-usr Naidoo, J. Wills. J. (2009). Foundations for health promotion. Edinburgh: Bailliere Tindall Elsevier. National Cancer Intelligence Network (2012) â€Å"Understanding cancer: oncology training for NHS and Public Health non-clinical staff†. National Institute for Health and Clinical Excellence (2010). Clinical guideline 104. Diagnosis and management of metastatic malignant disease of unknown primary origin. London: NICE; 2010. National Institute of clinical Excellence. (2005). Health needs assessments: a practical guide. Retrieved March, 10, 2014, from http://www.nice.org.uk NICE public health guidance 32 (2011). Skin cancer prevention: information,resources and environmental changes Office for National Statistics (2012) Cancer Survival Rates Cancer Survival in England: Patients Diagnosed, 2006–2010 and Followed up to 2011. Office for National Statistics (2013) Cancer Statistics Registrations, England (Series MB1), No. 42, 2011 . Office for National Statistics (2013). General Lifestyle Survey overview: A report on the 2010 general lifestyle survey. (PDF 131MB) 2013. Parkin D.M., Mesher D., Sasieni, P. (2010). Cancers attributable to solar (ultraviolet) radiation exposure in the UK in 2010. Br J Cancer 2011;105 Suppl 2:S66-9. Pender, N., Murdaugh, C. and Parsons, M. (2006.).Health Promotion in Nursing Practice. (6th Ed.).Pearson Education: London. Scherpereel A, Astoul P, Baas P, et al. Guidelines of the European Respiratory Society and the European Society of Thoracic Surgeons for the management of malignant pleural mesothelioma. Eur Respir J 2010;35(3):479-95. Scriven, A. (2010).Promoting Health: a practical guide.(6th Ed.).London: Bailliere Tindall. South West Public Health Group (2010) Non-Melanoma Skin Cancer: Estimates of `cases, November 2010. Tones, K. Tilford, S. (2001). Health Education Effectiveness, Efficiency and Equity. Cheltenham: Nelson Thomas. World Health Organization. (1946). Definition of Health. Retrieved February, 12, 2014, from http://www.who.int/about/definition/en/pring.html. World health Organization. Retrieved February, 9, 2011, fromwww.who.int/mediacentre/factsheets/fs310/en/index.html Lawrence (12234201) Module Code: 5NMH1018 1 | Page

Writing Persuasive or Argumentative Essays :: Writing an Essay

Everyone needs to know how to write a persuasive essay. It's actually not as difficult as it seems. Give yourself time. Trying to cram an entire 5 paragraph persuasive essay within 100 minutes is not a good idea. Allow yourself enough time to brainstorm, write, and proofread. Put as much effort into your paper as you can in the time period you are given, including the steps below. Brainstorm. Writing a persuasive essay is very much like writing an ordinary paper. Of course, before you begin, you have to come up with a good solid view, a foundation which you can base your entire paper on. It's best if you pick a topic which you strongly believe in. That way, you can defend your ideas better and make your paper sound a lot more convincing. The case that you are making needs to have enough depth and be worthy of support. You might want to consider opposing viewpoints to make it easier for you to realize how opposing people think. First Paragraph. This has to be your paragraph that draws attention to your essay. Start with something like: [What is a good pet? Although there are many different kinds of pets to choose from, I think that the feline cat is the best choice of a pet. A cat is an excellent choice of pet because it is easy to handle, doesn't cause trouble, and is friendly.] Start out with something that draws the reader's attention. Then, state clearly what you are going to pick (in this case, a cat). Finally, list your reasons. Start off your essay by stating your views. Don't get too specific. Leave the details for later. Just lay out your main idea and opinion. Your first sentence should be a thesis sentence, and have the basic ideas that encompasses all that you will say in the rest of the essay. You will need a paragraph supporting your idea, and a paragraph for people who oppose your idea. E.G. Cats are good pets because they don't lubricate all over the house. A sentence for the people who oppose your idea is: Even though cats bite a lot, you can control this by training it. See how you can get an answer to an opposition. This is needed. Make body paragraphs. At minimum, write three paragraphs for the body of the essay. Each paragraph should cover a main point to back up your argument and idea.

Computerized Grading System Essay

Automation has had a notable impact in a wide range of industries beyond manufacturing (where it began). Once-ubiquitous telephone operators have been replaced largely by automated telephone switchboards and answering machines. Medical processes such as primary screening in electrocardiography or radiography and laboratory analysis of human genes, sera, cells, and tissues are carried out at much greater speed and accuracy by automated systems. Applying automation to Grading systems wherein it will also make a task easy and accurate. Education must share the responsibility of developing technologically literate people (Bitter & Legacy, 2008). Both systemic reform and curriculum cannot be achieved without the aid of technology (Fletcher & Wolf, 2007). Grading and reporting are relatively recent phenomena in education. In fact, prior to 1850, grading and reporting were virtually unknown in schools in the Philippines. Throughout much of the nineteenth century most schools grouped students of all ages and backgrounds together with one teacher in one-room schoolhouses, and few students went beyond elementary studies. The teacher reported students’ learning progress orally to parents, usually during visits to students’ homes (Guskey). Researches in learning assessment, especially in terms of academic performance, have long criticized traditional rating schemes that provide feedback to students. Because learning is multi-faceted, most critiques of such formats tend to see these as superficial and inadequate arguing that they tend to cover only the areas in learning that are widely rated, leaving other areas in learning under-assessed. As a result, different systems were proposed and varying rating structures were employed by different schools in the country such as point system averaging and weighted averaging. This school year, the Department of Education (DepEd) will be using a new grading system in public elementary and high schools in connection to the implementation of K to 12 BEC (Basic Education Curriculum) program. The traditional numerical values in report cards will be replaced by letter-scheme grading system, with â€Å"A† (abbreviated â€Å"Advanced† level of proficiency) as the highest grade and â€Å"B† (short for â€Å"Beginning†) as the lowest. In the event that this format will be fully implemented in the target school, which in this proposal will be San Isidro Elementary School, the workload of the teachers will be increased because they will have to compute for the numeric equivalent of each letter grades. The proponents of this proposal wish to reduce their workload by eliminating the need for manual computation and recording of each grade. The common problems encountered in manual recording and computations are error- and file-handling, and redundancy. As the workload gradually increases with growing amounts of grades and student lists that need to be attended, it becomes tedious on the part of the teacher to proficiently manage them in time for documentation and file submission to higher education authorities. As such, this paper aims to produce a workable computerized grading system that will address these issues.

Effect of Organizational Climate on Employee Motiv Essays

Effect of Organizational Climate on Employee Motiv Essays Effect of Organizational Climate on Employee Motivation and Organizational commitment in Pakistan Research based Thesis 8/16/2014 Institute of Business Management Submitted to: Sir Ashraf Janjua Prepared by: Sameen Salman ID: 9929 Subject: Seminar in Economic Policy Executive Summary Organizations have become very different then what they were previously. The systems, processes have changed and an individual is well aware of his or her interests and demands. This creates a lot of challenges for the organization to continuously evolve their systems and keep their eyes peeled for upcoming changes and find out new ways to deal with these challenges . Previously, organizational climate was just a concept whose application was limited but that's not the case today and this concept has evolved a lot and its importance has increased immensely. Now this concept is in a position to impact other factors on the job which make up the organization. This paper researches on the possibility of organizational climate to have impacts on motivation and commitment of employees working in any organization. Sufficient literatures regarding its concepts have been pondered over in this paper. Data has been collected specifically from those individuals who have minimum one year experience in any corporate field in management of a company. Further analysis is carried out using questionnaire which comprises of questions aimed at identifying the importance of climate and its effects on motivation and commitment level of employees. The findings of the questionnaires are further analyzed by help of different theories. The analysis came to discover that there is direct relationship between these three factors. Meaning that organizational climate directly influences motivation and commitment of employees. Negative organizational climate will have negative impacts on these two and positive organizational climate will have positive effects. There were some limitations in the study which were delayed responses of the targeted audience because target respondents were all working professionals and were busy In their work and the other limitation being short time. However, the study was completed within the time frame developed and was successful in studying the cause it set out to. Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc395836959 \h 1 Introduction to the topic: PAGEREF _Toc395836960 \h 3 Literature Review PAGEREF _Toc395836961 \h 4 Organizational Climate PAGEREF _Toc395836962 \h 4 Motivation PAGEREF _Toc395836963 \h 6 Motivation Theories: PAGEREF _Toc395836964 \h 7 Organizational Commitment PAGEREF _Toc395836965 \h 10 Significance of the study: PAGEREF _Toc395836966 \h 11 Hypothesis: PAGEREF _Toc395836967 \h 12 Variables: PAGEREF _Toc395836968 \h 12 Research Objectives PAGEREF _Toc395836969 \h 12 Research Questions PAGEREF _Toc395836970 \h 13 Research Design: PAGEREF _Toc395836971 \h 13 Methodology: PAGEREF _Toc395836972 \h 13 Data Collection Method: PAGEREF _Toc395836973 \h 13 Sources of Data PAGEREF _Toc395836974 \h 13 Sample Size PAGEREF _Toc395836975 \h 13 Statistical Tool PAGEREF _Toc395836976 \h 13 Research Findings PAGEREF _Toc395836977 \h 14 Analysis: PAGEREF _Toc395836978 \h 24 Conclusion and Recommendations: PAGEREF _Toc395836979 \h 25 Limitations: PAGEREF _Toc395836980 \h 26 Appendix: PAGEREF _Toc395836981 \h 27 Bibliography PAGEREF _Toc395836982 \h 27 Questionnaire used: PAGEREF _Toc395836983 \h 29 Introduction to the topic: Organizations are more concerned about maintaining an effective organizational climate now because of fast growth and competition. It can be made a competitive advantage of the company. There has been a lot of research on the topic of organizational climate and its impacts. The earliest researches can be tracked back to 1930s. Organizational climate is synonymous with corporate environment . It is the direction to measure the culture of an organization . It comprises of many components which shape up the environment both directly and indirectly influencing employee attitudes and behavior. Researchers suggest that organizational culture is very closely related to organizational climate. Early researches such as Hawthorn studies were one of the pioneers in this topic. The main aim or objective of the research was to study the effect of environment or surroundings of employees and also to study the effect of different variables on their behaviors. Thus a concept of organizational climate came into being. CITATION KSe14 \l 1033 (K.Selvarajan, 2014) Organization Climate has a rich history and implementations in both industrial and organizational set ups. Kurt Lewin was one the first researcher who studies about this concept and presented an argument that behavior is a product of an individual and the environment surrounding him or her. Organizational climate studies took the stage in late 1970s and the focus was to

buy custom Twin Falls Community Hospital essay

buy custom Twin Falls Community Hospital essay This is a risk analysis of the project by ambulatory surgery center. The purpose of the analysis is to predict the outcome of the project. This will be done by calculating the payback, net present value and internal rate of return of the project. The cash flows for year four and five are shown in the table below. YEAR 4 YEAR 5 Land opportunity cost ($500,000) Building/equipment cost (10,000,000) Net revenues 5,463,635 5,627,544.05 Less: Labor costs 874,181.60 900,407.05 Utilities costs 54,636.35 56,275.44 Supplies 2,185,454 2,251,017.62 Incremental overhead 39,337.76 40,517.89 Net income 2,310,025.29 2,379,326.05 /tr> Plus: Net land salvage value Plus: Net building/equipment salvage value Net cash flow 2,310,025.29 2,379,326.05 The Net Present value of the project NPV= Cash outflow + Cash inflow/ (1+r) Year 1= $2,114,000/1+0.1=1,921,818.18 Year2= $2,177,420/ (1+0.1) ^2=1,799,520.66 Year3=$2,242,743/ (1+0.1) ^3=1,685,006.01 Year4=2,310,025.29/ (1+0.1) ^4=1,577,778.16 Year5=2,379,326.05/ (1+0.1) ^5=1,477,374.28 Total=8,461,497.29 Net Present Value= 15,500,000 - 8,461,497.29=7,038,502.71 The Internal Rate of Return of the project -15,500,000+1,921,818.18/ (1+R) + 1,799,520.66/ (1+R) ^2+1,685,006.01/ (1+R) ^3+1,577,778.16/ (1+R) ^4+1,477,374.28/(1+R)^5=0 IRR= 10% The payback of the project. If the cash flow remains constantly progressive every year, the anticipated payback would be seven years. Overhead costs. The overhead costs, are expenses that a business incurs in the day to day activities. The above cash flow analysis is not of an existent business but rather an analysis of whether the proposed project would be profitable if it was actually established. This being the case, the $10,000 overhead costs cannot be added to this cash flow. Handling of cannibalization. One should first gather backdated cash flow statements of the inpatient surgery unit prior to the opening of the outpatient surgery unit to current cash flow statements of the inpatient surgery unit, which should be compared to the outpatient cash flows (analysis) statements so as to identify the rate of declining inflows in the internal surgery unit to the rise of inflows in the outpatient surgery unit. This will also enable comparison of other details such as the price difference in services offered by the two units in relation to the inflow rates. Such details can enable the analyst to find a solution and recommend appropriate changes in the inpatient surgery ward e.g. reset prices of service, opening hours etc. This would change the handling of cannibalization since one would have to carry out a scenario analysis of a third surgical unit which would trigger a change in all current statements in the inpatient and outpatient cash flow statements as well. Scenario analysis. Scenario=250 DAYS (YEAR)*(1000)* The expected scenario of the project is: 250 DAYS (YEAR)*(1000*20) Salvage price= 5 million at 70% rate an average net income of $5,000,000 per day. NPV= 7,941,176.47 The best case scenario of the project is: 250 days (year) * (1000*25) Salvage price= 7million at 15% rate and average net income of $6,250,000 per day. NPV= 12,434,782.61 The worst case scenario of the project is: 250 DAYS (YEAR)*(1000*15) Salvage price= 3 million at 15% rate and average net income of $3,750,000 per day. NPV= 6,260,869.56 The worst case value helps in assessing the hospitals ability to bear the risk of this investment since; one is able to compare it with the capital and general financial health of the entire project. The new NPV of the project after a three percentage point risk adjustment would be: NPV (3%RISK) =7,038,502.71 * 0.03 NPV=211,155.08 Recommendation The hospital should consider maximizing the inpatient surgery ward first and if the need arises, they should go ahead with the out patient unit but look for better prices of machinery or explore other sources of machinery like leasing. Buy custom Twin Falls Community Hospital essay

Assignment Example | Topics and Well Written Essays - 250 words - 128

Assignment Example Religion provides the basis for a community to obtain a leader, where it separates those who are eligible for the leadership positions from those who are responsible for electing them. It is also through religion that the duties and responsibilities of the leaders and the subjects are stipulated, as well as the repercussions for the failure of any party to adhere to these principles (181). There does not seem to be any separation between the church and the state. However, various religious groups are respected and allowed to co-exist, although Muslim dominates. The emerging Muslim leadership dealt with the non-Muslim by requiring them to pay a bit more taxes. However, there is no molestation of this group, although it should avoid doing things that are against the Muslim faith, comparing well to how the Christians treated the non-Christians in Europe (150). This is contrary to the modern day, where religious hostility has risen to higher levels, with each religious group seeking to o utdo the others and even persecuting

International Human Rights Essay Example | Topics and Well Written Essays - 3750 words

International Human Rights - Essay Example rnments act in particular ways or to refrain from given acts, for the reason of protecting and promoting human rights and other fundamental freedoms of people (Buergenthal, 67). Non-discrimination principle is a broadly-based one in the international human rights law. The principle stands out to be so much vital in all the key human rights treaties thereby providing the central theme of a number of international human rights conventions for example, elimination of racial discrimination and discrimination against Women. With respect to all human rights and freedoms the principle of non-discriminatory eliminates discrimination of all aspects be it color, race or any other factor. The equality blends well with the principle of non-discriminatory since every individual is born free and equal to rights and dignity. All human rights are interdependent, interrelated and indivisible, whether the rights are political or civil, for example, the right to life, equality before the law, and freedom of expression; social, economic, and cultural rights, for example the right to housing, work and social security, or even collective rights, for example the rights to self-determination and development. Universality principle of human rights is the foundation of international human rights law. This principle has been reiterated in various international human rights declarations, resolutions, and conventions. For instance, Vienna World Conference of 1993 giving illustrations on human rights stated that it is the role of States to promote and protect all human rights and freedoms, despite of their cultural, political and economic systems. The expression of universality of the human rights is seen when states ratify the fundamental human rights treaties beyond all boundaries and civilizations Human rights are inalienable in that they should not be taken away from the individual they are duet to, except in specific circumstances and with respect to due process. The right to liberty,

Does the Fairtrade movement offer a viable model for a more ethical Essay

Does the Fairtrade movement offer a viable model for a more ethical trading system Choose one of the following sectors to explo - Essay Example Ethical trading is the umbrella term used to denote and describe all types of business processes or practices, which borders on promoting socially as well as environmentally responsible trade. This was stated by Narasaiah (2006, p.148), â€Å"Ethical trade is one dimension of corporate social responsibility, bringing social issues into the mainstream of commercial supply chain management through the use of codes of conduct.† Although, the term is also used to refer to the trade practices in an organization’s supply chain, instead of ethical trading, the term Fair Trade is being used to denote the ethical trade practices in the supply chain. Although, the words Ethical Trade and Fair Trade are synonymously used or sometimes interchangeably used, there is some clear distinction between the two words. â€Å"Ethical trade focuses on employment conditions of workers within global value chains, as distinct from Fair Trade which focuses primarily on producer prices and tradin g relationships. (Barrientos, Conroy and Jones, 2007, p.60). Thus, Fair Trade is a form of trading, where the well-being of weak actors or producers in the supply chain is taken care, through optimal trading practices. That is, the big players need to carry out ethical practices and indulge in ethical trading, so that the interests of the small players or traders are protected. What is more, the Fair trade movement also focus on reducing the poverty and improving the living standard of primary producers or farmers. Successful organization will try to incorporate a feasible model for a more ethical trading system and this is applicable to organizations in any sector, including the food and drink sector. So, in this article, the argument will be made and the reason will be given on why Fair trade has become a viable model for more ethical trading system. Role of Fair Trade Fair Trade had its origins way back in 19th century in the form of Cooperative movement among the traders. Howeve r, it evolved more in the mid part of the 20th century. That is, it began with the Mennonite Central Committee, U.S. based service entity, deciding to do trade with the poor communities in the South in the 1940s. From that beginning, it further expanded and become a "movement" in the 1960s and 1970s. (Moore 2004). Fair Trade is the term given to the trade that is authorised and overseen by certain unbiased organizational bodies, whose role is to see whether that trade happens fairly giving the due benefits to the producers in the supply chain. The four main organizational bodies which formulated the guidelines that constitute Fair Trade, and gives Fair Trade recognition to specific producers and buyers, thereby overseeing the Fair Trade practices are Fair Trade Labelling Organizations International (FLO), World Fair Trade Organization (or formerly International Fair Trade Association), Network of European Worldshops (NEWS!) and European Fair Trade Association. To further actualize a n omnipresent body, which can coordinate and oversee all the Fair Trade practices, these four bodies created together FINE (starting letters of the four) in 1998, an informal body â€Å"whose goal is to harmonize fair trade standards and guidelines, increase the quality and efficiency of fair trade monitoring systems, and advocate fair trade politically.† (articlesbase.com 2011). This FINE is also responsible for

Scientific method Essay Example for Free

Scientific method Essay Empiricism is the theory that experience is of primary importance in giving us knowledge of the world. Whatever we learn in this world, we learn through perception using our senses, according to empiricists. Knowledge without experience with the possible exception of trivial semantic and logic truths, is impossible (‘theory of knowledge’). It is often opposed to with rationalism which is knowledge is attributed to reason independently from the senses. (Galvin, 2012) The tabula rasa or idea of the mind being a blank tablet as the independent observer is completely passive and should not attempt to influence the delivery of data first came from Aristotle (Galvin, 2012). Empirical methods reports the results of a study that uses data derived from actual observation or experiment used in ‘fields to allow testing’ and can be a substitute of anything that can allow theory to emerge from data (Cahill, 2012). There are two commonly known ways of collecting data which is 1. quantifying which is using numerical data or data that can be converted into numbers 2. qualitatively is exploring issues that raise questions that can be answered by a verbal analysis as they cannot be measured or do not require measurement (‘explorable. com’) The article that will be contextualized in this essay is the Ward et al. (2007) paper which is ‘Living and working in an urban class communities’. The paper interviews 141 carers with at least one dependent child in three contrasting areas in London and Manchester with the main focus on Wythenshawe. There are many authors in the creation of this journal who have their own individual contribution as well as collective input using other references. Kevin Ward is a political economist in Human Geography in Manchester, with interests in urban politics and policy (‘Manchester academic’). Collette Fagan is a research director of Social Science in Manchester University (Manchester academic’). Linda McDowell is a Professor of Human Geography at Oxford. She is of particular interest to this journal as she is an economic geographer interested in the connections between economic restructuring, labour market change and class and gender divisions in Great Britain (‘Oxford geography academic’). Diane Perrons is a Professor of Economic Geography and gender studies (‘London school of economics’) with Kath Ray being involved in Senior Research in a social policy group specialising in qualitative research (‘Policy studies institude’). The status that this journal obtains is that of economic, social and cultural structure in society of how low-income mothers cope, live and labour in a rapidly changing city as they preform paid work at the same time as ensuring social reproductions in the household. It is based on a working-class rank in society with the aims such as to draw attention to the lives of people in working class communities in order to address the imbalance caused by the rash of middle class studies and to emphasise the role played by mothers and their mothers in the everyday reproduction of households and communities (Ward et al. , 2007, pp. 314). It can be argued that the theme of the journal is the traditional economic structure of women shaping decisions around whether to preform paid work or conform themselves to caring duties. Given the authors roles as geographers and researchers, the content of the journal adapts well to the authors taking into account that it covers aspects in which they specialise in. An example of one author, Linda McDowell has been ‘at the forefront in the development of feminist perspectives on contemporary social and economic change’ (‘School of geography and the environment’) but as this journal indicates women in traditional roles and/or deprivation of income, Linda McDowell’s selection of this disadvantaged area allowed her as a feminist geographer to pose theories on the area and question the approach of pre-feminism tradition to be seen. In this paper, there are four selected concepts dealt with individually which are: 1. Getting by in the working class neighbourhoods 2. Intergenerational geographical immobility and a sense of place 3. A constrained juggling act of paid and unpaid work commitments and, 4. Unpaid and informal extended family care. In terms of work, many of the women talked about their time in paid and unpaid employment and the nature of their partners work. Women are dispensed in the 5 C’s and even when in full time employment are receiving 18% less than men. (Ward et al. , 2007, pp.314) Many of the women interviewed were part-time workers with only four out of sixteen women given in table 2 of Ward et al. , 2007, in full time employment. Women are seen to conforming to structural constraints in deciding whether to preform work or not with families needing at one and half or two incomes to be beyond poverty. Many households were questioned about amenities, leisure and extended family and childcare. Many of the women lived close by their families with more than 50% living within a mile of their parents as recorded in table four (Ward et al., 2007, pp. 317). It would advocate that various on the interviewees would not survive financially without being close to parents or other extended family members with the burden of childcare costs diminished slightly due to complementary care. Wythenshawe is a region in South Manchester which is the second most deprived local authority district on the 2004 index with low levels of house ownership and with many people suffering from unemployment in a region called Sharston within Wythenshawe. (ODPM, 2004, pp. 315) It showed a decline in population in Shartson in the years of 1991 and 2009 with a drop of 15% with twice as many lone parents with dependent children living there (Ward et al. , 2007, pp. 315) Many of the women that were in the areas are thought to be in a progression of spatial entrapment which is when companies relocate to areas of residence where women whose domestic responsibilities restrict their employment prospects and job search (Kim, 1993). With that, a selected number of women in this journal are victim to this theory mentioned. The study was theoretically driven as it was intended to reflect an array of household work and family circumstances as an entire area rather than characterise the household structure of a small area. Wythenshawe has many participants who have experienced the theory of the study and based on the philosophy that they were in a working class neighbourhood responding to contemporary challenges and how women in general manage responsibilities. Candidates were gathered from a range of locations such as pre-schools, playgroups, libraries, a number of other pre-school amenities and snowballing and which consisted of at least one pre-school child (Ward et al. , 2007, pp. 316-317). Each of the interviews lasted between one-two hours highlighting a number of themes with close attention paid to eleven women. The analysis was separated under different headings to differentiate the topics discussed. Interviews allow knowledge to be gained from personal experience and gives insight of the social structure and people’s experience of the world. Interviews are tedious but an effective method of documenting information. Surveys were used to gather statistics for a number of different topics in this study such as households, intergenerational mobility, and the type of work and hours performed. Surveys generally are a quick and easy way to collect data especially as this journal covers a larger area. With that, as these statistics are accounted for in a number of areas within Manchester some of the data produced may be misleading as many of the surveys are averages or have some information missing therefore not producing accurate data which may be deceptive. The case study overall is the most effective tool as the candidates chosen were able to relate to the hypothesis of the journal within the areas selected. Under the associated headings mention above, the results were represented under the various sections in regard to each candidate that was spoken to. The main method used was interviews therefore the verbal accounts from each individual are seen in particular areas of interest to the individuals allowing the journal to have a flow from topic to topic. The other results were collected and amounted into tables containing numerical data which the authors conducted themselves. The majority of the journal reflected the theoretical stance of the authors such as Kath Ray as her speciality of qualitative research was an independent tool in the research conducted. Also as many of the authors have specialities in gender roles and policies, much of the theory in the journal is leaned towards theses aspects. Empirical research methods will continue to play a helpful role in the qualitative research in geography. Empirical methods allow qualitative research to have proof to its theory as qualitative research is to describe the certain phenomenon and answering questions (‘QSR international’) Given that it provided information does not mean that the content of the theory in question is true, therefore, empirical research provides the an alternative for a test/experiment to be carried out to verify that research carried out is true and that qualitative research as a duplicate in theory and in practice. An area of the reported research that is not empiricist in approach is of course the bibliography. It contains resources that obtained some prior knowledge about the study before it was carried out. Overall, the journal shows the use of empiricism and empirical methods throughout. The contrasts between the two are highlighted in the analysis and results of the journal which portray their uses in geographical research. Section 2 Bridging the fields of geography and biology, biogeography is the study of the distribution of plants and animals across the earth (Potito, 2012). It requires a primary understanding of ecology and evolutionary factors through space and time concerned with identifying how historical, physical and biological factors have contributed to the past and present distributions of individuals, species, communities, ecosystems and biomes. The aims of the course is to introduce students to various methodologies used in biogeography research and hands-on field, lab and data analysis exercises that will allow students to put learned concepts into practice and give students experience working with the techniques used in biogeography. In sum of the above the learning outcomes is for one to have a comprehension of the basic principles of biogeography as a discipline, a developed capacity to apply the field of methodologies and data analysis techniques used and finally to critically understand the human impact on species distributions and conservation strategies. With regard to the course material covered so far, empiricism has found importance in some aspects covered. Although, there is a need for a more empirical approach as it is hard to distinguish between concepts of process and evidence of pattern and on the greater use of analytical methods (‘sciencedirect’). Much of physical geography modules are viewed purely as empiricism. They could once be viewed in this light but given present day resources they are aspects of both concepts seen in biogeography. The content and reading materials were once unique events experienced by the senses and were accepted as geological truths. This however was granted under no data to prove theories or events. Much of biogeography is about understanding theories about what has happened in the past such as extinction or succession patterns and using the knowledge that already exists to test theories and to try formulating the future. As it is a physical aspect of geography, the course also leans in the side of empirical methods as it involves labs and getting out into the field collecting data using a theory or hypothesis having prior knowledge about the experiment. Empirical methods are seen throughout the course so far as some of the theory thought has shown results of tested theory in numerical forms of data etc†¦ In relation to empiricism and empirical methods in biogeography, it is defined by the courses aims and objectives as much of the course (so far) has been introducing pre-existing information/evidence of various methodologies used in the research of biogeography and collecting data out in the ‘field’ of observation during lab sessions and putting learned concepts into practice which gives the students hands-on experience. The course should consider using more of an empirical method approach for students to gain a wider understanding of world experience in the field as researchers and testing hypothesis. Bibliography Section 1: Cahill, R. , and Galvin, S. , (2012), Theory and Practice 1, Empiricism, [online], (‘https://nuigalway. blackboard. com/webapps/portal/frameset. jsp? tab_tab_group_id=_2_1url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_32490_1%26url%3D’) Accessed 31 October 2012. Explorable. com (2009), Research Designs: Quantitative and Qualitative Research [online], (‘http://explorable. com/quantitative-and-qualitative-research. html’) Accessed 31 October 2012. Fagan, C. , and Ward, K. , (1998/2007), Manchester academic; Staff profiles [online], The University of Manchester, (‘http://www. manchester. ac. uk/research/directory/staffprofiles/’) Accessed on 31 October 2012. Kim, V. L. , (1993), Suburban Pink Collar Ghettos; The Spatial Entrapment of Women, 83 (2), pp. 225-242. McDowell, Linda. , (2012), School of Geography and the Environment; Staff profiles [online], University of Oxford, (http://www.geog. ox. ac. uk/staff/lmcdowell. html ‘’), Accessed on 31 October 2012. ODMP, (2004). The English Indices of Deprivation (revised). London, Office of the Deputy Prime Minister [online], (‘http://www. communities. gov. uk/documents/communities/pdf/131209. pdf’) Accessed on 31 October 2012. Perrons, D. , (2009) Research and Expertise; LSE Experts Directory [online], The London School of Economic and Political Science (‘http://www2. lse. ac. uk/researchAndExpertise/Experts/d. [emailprotected] ac. uk’).